Bleed refers to a printing term which is often used to describe a document/artwork that has elements or images that touch the edge of the page, extending beyond the trim edge, leaving no white margin. When a document contains bleed, it requires a larger sheet of paper which is later trimmed to correct size once it’s seen the printing process.

The example shows how a traditional business card document should be set up with Bleed. Different designers have a different style of “Safe Zone” but as a rule of thumb, text should be no closer to the final cut line than 7mm or 10mm if possible. The example document demonstrates how the graphics extend all the way to the edges before they are cut, this is how you should set up your document if you intend to have graphics bleeding off the sheet.

This refers to all printed documents, because no printer can print right to the edge of a sheet. Any standard print with bleed will need to be printed on an oversized sheet and trimmed to the correct size.

Call:01942 850050 or email: [email protected]

When it comes to printing brochures for businesses in Horwich, Wallace Printers have endless amounts of experience, having been in the industry since 1921 it seems anybody who is anybody in Horwich, Bolton comes to Wallace Printers for their brochures and other printed materials.

With the decades of experience we possess, we are able to work with you and ensure your printed brochures are produced to a high standard. With the quality we seek to offer time and time again, there’s no reason why you would look anywhere else for brochure printers in Bolton, or more specifically in Horwich.

Located just minutes away from Junction 6 of the M61, Westhoughton Wallace Printers are easy to reach via all transport links and we even offer free delivery within a 20 miles radius of our factory.

We can work closely with you in order to produce printed brochures in all shapes and sizes. With a highly efficient team of Designers using both Mac & PC we can work with you on your brochure design to ensure you are totally satisfied and that your customers will be too.


Contact us on 01942 850050 or email us [email protected]

Tomorrow see’s the countdown to ‪‎Christmas‬ and as we move over into December, we wonder where has this year gone?

You may already have Christmas organised but don’t forget that we are here to help and advise on all your ‪printing‬ and ‪‎design‬ needs between now and Christmas.

Whether you are looking for A2 posters to advertise your Schools Christmas fair or Christmas Restaurant Menu you can contact us on 01942 850050 or email [email protected]

If you are looking for brochure printing at competitive prices for your Rochdale based business then Wallace Printers can help.

We specialise in Brochure printing in both Litho and Digital format, offering a wide range of paper stock and sizes. All can be completed with additional finishes such as lamination, spot uv varnish and foil blocking if needed. So whether you want a cheap brochure or high quality brochures we offer a wide variety of brochure printing services and finishes to suit everyone’s budget. We offer a quick turnaround, great customer support and offer excellent value for money. To order your brochures you can drop us an email or contact us on 01942 850050 to discuss your requirements.

Once your printing is ready, we offer a brochure delivery service to Rochdale or you can come to our factory in Westhoughton, Bolton and collect the print yourself. Remember we’ve been established since 1921 and are the experts in Print; no job is too big or too small.

If your business is looking for flyer & leaflet printing in Rochdale then you’ve come to the right place. At Wallace Printers we’ve been established since 1921 so know a thing or two about leaflet printing! As you can imagine a great deal of print has gone through our doors over the years and we’ll be happy to help design and print your leaflets for your Rochdale based business.

We are your complete leaflet design & print solution and with no third parties we offer fantastic quality and great prices for leaflet printing in Rochdale. Our state of the art factory based on Wingates Industrial estate in Westhoughton allows us to print a large variety of Flyers and Leaflets on a variety of stocks with a wide variety of finishes.

Leaflet Sizes

We are able to offer a wide range of leaflet sizes including A6, A5, A4, A3, A2 which can be folded down to various finished sizes.

Leaflet Paper Stock Types

We stock a large range of paper in-house including Silk art, gloss art and various uncoated papers, we also have an extensive range of paper weighs to cater for everyone’s leaflet budget from 80gsm up to our premium weight 400gsm which are ideal for premium quality leaflets and postcards.

Digital and Litho Leaflet Printing Rochdale

Our factory allows us to print your leaflets using the latest in house litho and digital printing technology depending which allows us to adjust quantity, quality and cost to suit everyone’s budgets.

Our digital printed leaflets are available in black on white up to full colour.

Our litho print is available black on white up to full colour and also full colour plus a special 5^th colour is available for premium quality print.

If you need help in designing and printing of leaflets in Rochdale please contact us on 01942 850050 or contact us here.

At Wallace Printers Bolton, we have the facility to create your artwork in house but if cost is an issue or you already have existing artwork that’s not problem as we’d be happy to print from that. It can be rather satisfying creating your own artwork but it can be somewhat complicated setting up a file for print particularly if you’ve never done it before. No fear though as our this guide will help you understand the printing process and may save you a lot of time and effort.

Page size/layout

• Product page size is correct.
• Page includes correct bleed – If you want an image or colour to run right to the edge of your document, you will need to make it extend 3mm further than the trim edge. This may mean setting your page size 6mm larger on both dimensions.
• All images, logos and text (that do not bleed) are no closer than 4mm from any edge being trimmed, perforated, folded or creased.
• Avoid putting borders too close to the edge of the document

Format/files

• Our preferred file format for receiving artwork is as a pdf.
• When providing a pdf please save as a ‘pdf for prepress’
• ensuring all fonts are embedded and include bleed and crop marks in the prepress settings.

Fonts

• All fonts are to be supplied or convert text to curves, paths or outlines. Fonts should be removed from your system whilst we are handling your job to comply with the licence agreement.

Images

• All images are converted to cmyk, and saved as .tif files.
• Photos are scanned at 300dpi at 100%, line-art images are scanned at 800 to 1200dpi at 100%
• Images for large format posters are at 150dpi at 100%
• Avoid .gif formats as they may cause blurriness and lack quality.
• Photographs and logos taken directly from a website are usually of a low quality and will not produce a clear printed image. Please supply the original artwork files or photographs

Before printing we will

• We will supply you with a colour proof to sign off. This will be produced on a colour laser printer so the colour will not be 100% accurate. The proof will be a guide as to how the finished print will look, and should only be used to check that no items are missing from your file.
• Notify you of any issues.
• Correct errors for you as requested (informing you of any charges), or return your file for you to correct/amend.
• Once errors are corrected, verify your file will print correctly.
• Provide you with a proof to sign off.
• We will not go to print until you sign off the proof.

Common paper sizes

• A0 841x1189mm – suitable for posters
• A1 594x841mm – suitable for posters
• A2 420x594mm – suitable for posters
• A3 297x420mm – suitable for folded newsletters/brochures
• A4 210x297mm – suitable for letterheads
• A5 148x210mm – suitable for leaflets/flyers/mailers
• A6 105x148mm – suitable for postcards
• 1/3 A4 210x99mm – Suitable for compliment slips
• Buisness Card 85x55mm

Well, 2014 is drawing to a close and it’s been a fabulous year for Wallace Printers. We’ve gone from strength to strength, by perfecting our craft, and building our customer base as well as having a lot of fun on the way.

We close on the 19th December and re-open on the 5th of January 2015. We look forward to continuing to work with our clients new and old in 2015 and wish you all a Merry Christmas.

www.wallaceprinters.com

Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.
The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?

In the past decade, digital printing has benefited from a surge in popularity… due to a combination of increased affordability, technical advancements, and the availability of more options than were previously possible in digital print. Literally hundreds of new digital print companies have opened their doors online, making commercial print solutions more readily available to everyone. That said, this growth in popularity has also caused quite a bit of confusion for those not “in the biz”, and a few unscrupulous (or plain inexperienced) companies are taking advantage of this confusion… resulting in a large proportion of print consumers walking away with a product that does not meet their needs.

An understanding of the advantages and disadvantages of digital printing versus those of traditional offset lithography, is crucial in making the right choice in your printing company.

MECHANICAL PROCESS

OFFSET: Offset lithography is the most commonly trusted high volume commercial printing technology. In offset printing, the design image is first burned onto a plate, and is then transferred (or offset) from the plate to a rubber sheet, and finally to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non printing area attracts a film of water, keeping the non printing areas ink-free.

DIGITAL: If you have a desktop printer at home, you’re likely already familiar with the mechanical process of digital printing. Many of the mechanical steps required for offset printing are eliminated (namely, making films and colour proofs, manually stripping the pieces together, and making plates), which results in a much more affordable print solution.

ADVANTAGES OF DIGITAL & OFFSET METHODS
DIGITAL ADVANTAGES:

In general…
1. Shorter turnaround
2. Lower costs for very small print runs
3. Availability of variable data printing (database driven, e.g. mailing lists)

OFFSET ADVANTAGES:

In general…
1. Higher image quality, higher resolution and no streaks/spots.
2. Works on a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.
3. The unit cost goes down as the quantity goes up.
4. Quality and cost-effectiveness in high volume jobs.
5. Many modern offset presses use computer-to-plate (as opposed to the older computer-to-film system) further increasing quality.

HOW TO DECIDE?

Quantity
Offset printing has a front-end cost load, which means short runs (low quantities) may have a high per-unit cost. But as quantities increase, the unit cost goes down with offset printing. Very short runs can be more cost effective with digital printing; while larger quantities are likely to have a lower unit cost with offset printing.
Printing Medium
Do you need or want a special paper, finish or unusual printing surface, or unique size? The options are getting better for digital, but offset printing still offers the most flexibility.
Colour
Digital presses use four-colour process (CMYK) printing. If you need only black ink or one or two ink colours, offset printing may offer a more cost-effective solution. If you need four-color printing, digital may offer advantages in lower up-front costs. That said, a few progressive modern offset printing companies are now offering rich full-colour printing, with no added plate/setup fees for additional colours.
Pantone®
If you’re planning to print using the Pantone® Matching System, offset printing will give you the best match, since it uses actual Pantone® ink. Digital printing simulates the colour using a four-color matching process, so some digital printers may offer less accurate colour matching on projects.
Turnaround
If you need it fast, digital usually offers quicker delivery. Again though, a few select offset print houses are now offering print turnaround in as short a timeframe as 24 hours.
Proofing
Digital offers more accurate proofs, since what you see is an actual sample of the printed piece, printed using the exact process as the intended run. For offset printing, if you need hard proofs, stringently accurate colour proofing can become expensive.
Customisation
With the ease of database driven variable data printing, digital printing offers the most affordable way to customize marketing materials, direct mail pieces, letters, etc. with a different name/address or number/code on each printed piece.

SUMMARY

Digital printing can be the ideal solution for some people, but in our experience, computer-to-plate offset lithography (combined with respectably high quality stock and finishing) always yields the superior result in print quality. The trick then becomes finding the right partner.
Not everyone is able to invest this sort of research into choosing the right print partner, but to ensure the best results, we would strongly suggest that you follow these minimal steps:

1. Leave Nothing to Chance
Be very specific with your print company when communicating which stock you want used, which colours, which process (digital vs offset) and what sort of finishing or coating you want on your cards.

2. Get Samples
Before initiating your print project, request samples from your prospective print companies. All reputable print houses have a standing offer of free samples expressly for this purpose.

3. Proof
If you are managing your own print project, and are working with a local firm, be sure to request a pre-press proof before authorizing the full run. This will allow you to confirm that the company understood your specific instructions outlined in item 1 above. It will also allow you a hands-on preview of the final product, so you can catch any imperfections ahead of time. If you are working with a remote partner, be sure to request a digital proof… while this requires an element of trust in terms of the stock and finish, a digital proof will allow you to ensure all visuals are to spec.

In the end, a good design cannot fully live up to its potential when run on a shoddy print job. If you are as careful and selective in choosing a print partner as you were in choosing a design firm, you can ensure that the physical product that actually reaches your partners or customers is of the highest possible quality.

Because all things considered, high quality is precisely the message you want to deliver. Interested in how we can help? Why not give us a call: 01942 850050

Printed on various weights of silk, gloss or uncoated stocks, typically produced in A5, A4 and DL sizes. Many folds and formats are available.